Our Approach
Utilising our technology and branding experts with distinctive creative excellence we empower creators, shape culture and build cult brands in China.
How we work
Our Dynamic Audience Profiling Engine identifies audiences, subcultures and insights unique to each customer while continuously optimising content performance based on anonymised data sets.
Step 1: CULTURAL INSIGHTS
We identify cultural moments, trends and subcultures that your brand can flourish in.
Step 2: Creative Strategy
Big, meaningful ideas grounded in audience insights and underpinned by a strategy that meets your objectives.
Step 3: Content
Our matching engine identifies creators predicted to be high performers in your target audiences. You collaborate and create great content.
Step 4: Launch, Test, Learn
Our content engine and creative optimisation platform constantly learns based on brand preferences and performance metrics.
Build influence you own
With authentic voices from communities, subcultures and moments that match your brand.
